Explain My Brand
Free Homepage Audit

How We Work

A low-friction, high-clarity process. You sign off at each stage — no surprises.

01

Discovery & Clarity Call

60–90 min

We map your product, ICP, and key value props. We review your landing pages, ad performance, and sales call recordings before writing a single word of script.

A shared understanding of the conversion goal, the buyer, and the message.

02

Script & Narrative

2–3 days

We turn your message into a 60s story built to convert: hook → problem → product → proof → CTA. Every sentence earns its place.

A founder-approved script that maps to a specific funnel metric.

03

Visual Theme & Style Frames

1–2 days

We establish the visual direction — color, typography, motion style — before animating anything. You see sample frames, not a finished video.

Aligned on look and feel before production starts.

04

Storyboard

2–3 days

A scene-by-scene storyboard that maps the visual narrative to the script. Easier to change direction here than in animation.

Full storyboard approved by your team.

05

Voice-Over

1–2 days

Professional voice-over recorded and sent for approval. We source from our vetted pool or work with your preferred VO artist.

Approved voice-over track locked before animation.

06

Animation

3–7 days

Full animation production based on the approved storyboard and VO. We animate, sound design, and QA before sending.

First cut delivered for review.

07

Revisions & Final Delivery

1–3 days

Structured revision rounds — not open-ended. Changes are scoped to what was agreed at each sign-off stage, keeping the project on time.

Final MP4, web-optimized files, and any format variants delivered.

Ready to start? The first step is a free homepage teardown — no commitment.