How We Work
A low-friction, high-clarity process. You sign off at each stage — no surprises.
Discovery & Clarity Call
60–90 minWe map your product, ICP, and key value props. We review your landing pages, ad performance, and sales call recordings before writing a single word of script.
✓ A shared understanding of the conversion goal, the buyer, and the message.
Script & Narrative
2–3 daysWe turn your message into a 60s story built to convert: hook → problem → product → proof → CTA. Every sentence earns its place.
✓ A founder-approved script that maps to a specific funnel metric.
Visual Theme & Style Frames
1–2 daysWe establish the visual direction — color, typography, motion style — before animating anything. You see sample frames, not a finished video.
✓ Aligned on look and feel before production starts.
Storyboard
2–3 daysA scene-by-scene storyboard that maps the visual narrative to the script. Easier to change direction here than in animation.
✓ Full storyboard approved by your team.
Voice-Over
1–2 daysProfessional voice-over recorded and sent for approval. We source from our vetted pool or work with your preferred VO artist.
✓ Approved voice-over track locked before animation.
Animation
3–7 daysFull animation production based on the approved storyboard and VO. We animate, sound design, and QA before sending.
✓ First cut delivered for review.
Revisions & Final Delivery
1–3 daysStructured revision rounds — not open-ended. Changes are scoped to what was agreed at each sign-off stage, keeping the project on time.
✓ Final MP4, web-optimized files, and any format variants delivered.
Ready to start? The first step is a free homepage teardown — no commitment.