Pricing
We don't hide our pricing. Here's what it costs, what you get, and who it's right for.
We charge based on scope, not time. Every project starts with a clarity session. Every video maps to a conversion goal. If we can't explain how this will move a specific metric, we won't take the project.
Launch Explainer
$1,000– $2,000
Timeline: 7–10 business days
Best for: New launches, repositioning, underperforming homepages.
Minimum viable clarity. One core message, one video.
Growth Explainer
$2,750– $5,000
Timeline: 2–3 weeks
Best for: Scaling paid acquisition, improving demo-book rates.
Core explainer + ad cutdowns + channel variants. Most clients start here.
Premium Brand Film
$5,000– $12,000+
Timeline: 4–8 weeks
Best for: Fundraising, enterprise sales, category creation.
Full narrative film. Original visual system. Board-ready.
The ROI math
Homepage conversion +1%
10,000 monthly visitors × 1% lift = 100 extra trials. At $50 MRR average, that's $5,000/month — payback in weeks.
Demo-book rate +15%
100 monthly demo requests × 15% lift = 15 extra demos. At 20% close rate and $500 ACV, that's $1,500/month recurring.
Sales cycle -1 week
A shorter sales cycle means faster cash, lower CAC, and more capacity for your sales team. Hard to quantify, easy to feel.
Who we don't work with
- –Pre-revenue startups with no budget — we're not the right fit yet.
- –Anyone who wants the "cheapest possible video" — that's not what we make.
- –Teams who can't dedicate 60–90 minutes in week one — the clarity session is non-negotiable.
- –Projects without a conversion goal — we need a metric to optimize for.
Not sure where to start? A free teardown tells you the right scope.