Built for revenue owners, not film festivals
We think in funnels, CAC, and conversion — not just creative execution.
We started Explain My Brand because complex products kept losing to simpler ones — not because they were worse, but because they were harder to understand.
We've worked with IBM, Airbus, USDA, and 250+ other companies across the US, UK, and EU. After 12 years and 500+ videos, we still start every project the same way: what's the conversion goal, who's the buyer, and what do they need to understand in the first 15 seconds?
We're not a creative agency. We're a clarity agency. The video is the output. The conversion event is the goal.
How we approach every project
- →We ask about CAC, LTV, sales cycle, and demo-book rates — not just brand vibes.
- →We review your landing pages, ad performance, and sales call recordings before writing the script.
- →We map every video to a specific funnel metric: homepage conversion, paid CTR, or sales cycle length.
- →We care about pipeline more than awards.
What we believe
- →Clarity beats cleverness. Your buyer should understand value in 10–15 seconds, not 90.
- →Speed beats perfect. Most explainers ship in 7–21 business days, not months.
- →One core story, many touchpoints. Your homepage, ads, and sales deck should tell the same narrative.
- →Product + problem, not just features. We connect your UI to real-world pains and business outcomes.
500+
Videos delivered
250+
Clients served
12 years
In business
If this sounds like the kind of team you want to work with, let's talk.